Houston · Written by Owen Conflenti

The Front Page

What I'm thinking about, written down. Marketing, real estate, family, Houston, and the occasional strong opinion.

Real Estate

Flip It or Finish It?

Sell it as-is to an investor, or finish it and keep the value? Before you sell a long-held house, find out what it would cost just to finish it. In the Houston case I'm working on, that one question could be worth about $50,000.

October 7, 2026 · 10 min read

Poll

It's time to sell a paid-off house nobody has touched in 20 years. What do you do?

(Vote to see the results.) Then read the math →

Marketing

What a Local Business Actually Needs Online

The honest starting list for a plumber, an HVAC company, or any local service business — in the order that actually matters, with what you can do yourself and what it costs you if you don't.

September 10, 2026 · 9 min read

Education

The Robots Are Coming. The Story Behind Them Is Better.

I spent an evening with Team 118 — the Robonauts, out of Clear Creek ISD. They're the second-oldest FIRST Robotics team in the country, and the story behind them is better than the trophy case.

April 23, 2026 · 6 min read

Family

Caring for Aging Family: A Letter to the Caretakers

I come from women who take care of their mothers. As my grandmother approaches 103, I watch my own mother navigate aging parents, an aging spouse, and an aging self. This is for the caretakers.

April 12, 2026 · 9 min read

Family

Disconnect to Connect: What a Father-Son Retreat Taught Me About Time

One number from our father-son retreat: the average father and son spend only 30 minutes a week truly bonding. For a high school junior, that's roughly 36 days left. My quads were sore for three days after our retreat. Worth every second.

April 12, 2026 · 8 min read

Games & Puzzles

Take a break

All games at play.conflenti.com →

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