Writing & Insights

Stories & Insights

Essays on family, Houston, media, and doing work that matters — plus the occasional strong opinion.

Marketing September 10, 2026 · 9 min read

What a Local Business Actually Needs Online

The honest starting list for a plumber, an HVAC company, or any local service business — in the order that actually matters, with what you can do yourself and what it costs you if you don't.

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