Content Strategy & Production

Content Strategist & Executive Producer

I audit your content operation, build the strategy, and produce the work — for Houston organizations, brands, and creators.

For more than two decades, I've worked at the intersection of live television, digital media, and emerging platforms. I know what works and what doesn't — not because I read about it, but because I've produced thousands of hours of content under pressure. I work with organizations who need more than a video guy or a social media manager. They need someone who sees the whole picture and builds the engine.

Who I Work With

  • City and government offices
  • Destination marketing organizations
  • Brands and founders building a content presence
  • Creators and production teams scaling their operation
  • Small businesses that need their storefront clean

How I Work

  • Audit the whole landscape
  • Find what's broken, fragmented, or missing
  • Build the strategy and the system
  • Produce the work or oversee the team that does

Content Audit & Strategic Plan

I inventory every platform, handle, audience, and piece of content you have. I find what's fragmented, what's missing, and what's being wasted. Then I deliver a strategic plan — a PDF that says: here's what I see, here's what I'd do, and here's who to call to get it done.

Podcast & Video Production

I produce podcasts and video series from concept to distribution. Not just the shooting — the strategic backbone, the format, the editorial direction, and the production systems that make content sustainable.

  • Podcast development, production, and launch
  • Video series concept and production
  • Editorial direction and format design
  • Distribution strategy across platforms
  • Ongoing production management

Ongoing Content Operations

For clients who need an ongoing content operation, I embed as the strategic and production lead — overseeing the content calendar, managing production, and making sure the whole machine runs.

  • Monthly content strategy and oversight
  • Platform management and optimization
  • Production coordination with shooters, editors, and team
  • Performance review and course correction
  • On-camera hosting when needed

On-Camera Coaching & Media Prep

When you or your team need to be on camera, I coach you through it with 20 years of live broadcast experience — not theory.

  • Message clarity and delivery
  • On-camera presence and confidence
  • Interview preparation for media appearances
  • Live vs. recorded performance coaching
  • High-stakes announcement prep

Team & Execution Support

I lead strategy and production directly. When engagements require additional execution — shooting, editing, posting, design — I bring in a trusted production team I've worked with for years. You get one point of contact and clean execution.

How It Works

1

We Talk

A straightforward conversation about your content, your platforms, and what's not working. I'll give you an honest read. No pitch. No invoice.

2

I Audit It

I look at every platform, every piece of content, your team, your tools — the whole picture. Then I put together a strategic plan with exactly what needs to happen and what it costs.

3

We Execute

I build and produce the work — either directly or with a production team I trust. One point of contact. Senior thinking. Clean execution.

Advisory Sessions

Sometimes you don't need a full engagement. You need 75 minutes with someone who's going to tell you the truth, give you a real plan, and help you leave with clarity and momentum.

I keep a limited number of Tuesday slots open each week for one-on-one advisory sessions — for creators, authors, executives, and experts who need to sharpen their message, figure out their content, or get unstuck.

  • Content strategy & platform direction
  • On-camera & narration coaching
  • Audiobook & podcast launch planning
  • Personal brand & media positioning
  • Message clarity for executives & founders

75 minutes · $350 · Prepaid · Limited availability

Book a Session

You come in with a question or a problem. You leave with a plan.

Work With Me

For larger production and strategy engagements — audits, podcast production, ongoing content operations, and embedded work.

Start a Project Conversation

Initial conversations are exploratory.

See the whole picture. Build the engine. Produce the work.