Content Strategy & Production
Content Strategist & Executive Producer
I audit your content operation, build the strategy, and produce the work — for Houston organizations, brands, and creators.
For more than two decades, I've worked at the intersection of live television, digital media, and emerging platforms. I know what works and what doesn't — not because I read about it, but because I've produced thousands of hours of content under pressure. I work with organizations who need more than a video guy or a social media manager. They need someone who sees the whole picture and builds the engine.
Who I Work With
- City and government offices
- Destination marketing organizations
- Brands and founders building a content presence
- Creators and production teams scaling their operation
- Small businesses that need their storefront clean
How I Work
- Audit the whole landscape
- Find what's broken, fragmented, or missing
- Build the strategy and the system
- Produce the work or oversee the team that does
Content Audit & Strategic Plan
I inventory every platform, handle, audience, and piece of content you have. I find what's fragmented, what's missing, and what's being wasted. Then I deliver a strategic plan — a PDF that says: here's what I see, here's what I'd do, and here's who to call to get it done.
Podcast & Video Production
I produce podcasts and video series from concept to distribution. Not just the shooting — the strategic backbone, the format, the editorial direction, and the production systems that make content sustainable.
- Podcast development, production, and launch
- Video series concept and production
- Editorial direction and format design
- Distribution strategy across platforms
- Ongoing production management
Ongoing Content Operations
For clients who need an ongoing content operation, I embed as the strategic and production lead — overseeing the content calendar, managing production, and making sure the whole machine runs.
- Monthly content strategy and oversight
- Platform management and optimization
- Production coordination with shooters, editors, and team
- Performance review and course correction
- On-camera hosting when needed
On-Camera Coaching & Media Prep
When you or your team need to be on camera, I coach you through it with 20 years of live broadcast experience — not theory.
- Message clarity and delivery
- On-camera presence and confidence
- Interview preparation for media appearances
- Live vs. recorded performance coaching
- High-stakes announcement prep
Team & Execution Support
I lead strategy and production directly. When engagements require additional execution — shooting, editing, posting, design — I bring in a trusted production team I've worked with for years. You get one point of contact and clean execution.
How It Works
We Talk
A straightforward conversation about your content, your platforms, and what's not working. I'll give you an honest read. No pitch. No invoice.
I Audit It
I look at every platform, every piece of content, your team, your tools — the whole picture. Then I put together a strategic plan with exactly what needs to happen and what it costs.
We Execute
I build and produce the work — either directly or with a production team I trust. One point of contact. Senior thinking. Clean execution.
Advisory Sessions
Sometimes you don't need a full engagement. You need 75 minutes with someone who's going to tell you the truth, give you a real plan, and help you leave with clarity and momentum.
I keep a limited number of Tuesday slots open each week for one-on-one advisory sessions — for creators, authors, executives, and experts who need to sharpen their message, figure out their content, or get unstuck.
- Content strategy & platform direction
- On-camera & narration coaching
- Audiobook & podcast launch planning
- Personal brand & media positioning
- Message clarity for executives & founders
75 minutes · $350 · Prepaid · Limited availability
Book a SessionYou come in with a question or a problem. You leave with a plan.
Work With Me
For larger production and strategy engagements — audits, podcast production, ongoing content operations, and embedded work.
Start a Project ConversationInitial conversations are exploratory.