5 rules for creating great content and 15 videos I created that each surpassed 1 million views. There can be a lot of ups and downs on the way to the blue check mark. Following my rules doesn’t guarantee you’ll be rich and famous. But it gives you the best shot. I’ll list them and explain after these examples of times I went viral on TikTok.
Five Content Creation "Rules"
1. Be yourself.
This may sound oversimple, but I’ve seen lots of people (including myself in the early days of television) acting like someone else. I think mimicking performers you like is a good training method but it ultimately has to lead to your authentic self. Unless you’re an actor, don’t act. Say what you would say how you would say it and don’t hold back.
2. Be honest
Being your authentic self is an important part of an honest presentation, but the content itself must be honest as well. Viewers see through fakeness.
3. Be consistent.
Post daily, every other day, or at least weekly. It’s okay if you slip a little but consistency is key to growing and maintaining your audience. If they don’t see you for a while, they might assume you’re gone forever.
Try many styles of presenting your content. This is another area where mimicking others can be helpful. It doesn’t necessarily matter if your production or presenting style is similar to someone else’s. Your content will be different because you are different. Sometimes it just takes time to find what works and what doesn’t
5. Have fun.
If you’re not enjoying the process, you’ll quit. Or perhaps worse, your displeasure will start to bleed through into your content. Find a way to work content creation into your life in a way that fits and doesn’t cause undue stress or anxiety for you.